Amy's A2 Advertising Blog

2009-05-06T14:50:00.000-07:00

un blogged stuff

2009-05-06T14:49:00.001-07:00

Wish I had seen this earlier

2009-05-06T04:58:00.000-07:00

http://www.zu3d.com/gallery/the-snails

This is a vidoe filmed in frame by frame of snails. the quality isn't very good but i like how the snail eats the flower, and to create the effect of a snail trail prit stick was used.

More codes and conventions!

2009-05-06T04:51:00.000-07:00

codes and conventions are

using a celebrity to sell the product... Calvin ckline..peppsy
been unusuall....cadburys gorilla advert
brand name advertised over and over
using a popular song to sell....boots "Hear come the girlie's whenever you hear it you think of them
Catch tag lines such as harribo "Kids and grownups love them so"
Fear facure skin cream adverts do this alott....if you don't use this he wont love you hair adverts use this as well
using guilt and pension skeeps use this and insurance don't leave loved ones without anything
shot styles....close up on face of person caffod or other Charity's use this
creating a episode....BT cencon all did this automaticly you relate this to the product and create a conection to the famiily or people in it
style.....carlsberg...You know who your friends are
all of the things you see in advert are influenced by what the public want for example cadburys realised that the public wanted something a little more unusual and something they can remember It may not necessarily relate to the product. But it gets word of mouth going "Did you see that new cadburys advert ?" and you remember it

these are the things that company's need to be looking at to sell their product.

Target Audience

2009-05-06T04:44:00.000-07:00

Our target audience demographics:
Age- 18-50
Gender- female
Social class- middle class
Status- single or married
Race- any race
Interests- fashion and beauty

2009-05-06T04:42:00.001-07:00

L'Oreal advert

2009-05-06T04:37:00.000-07:00

glam shine lip gloss

adverts

2009-05-05T11:16:00.000-07:00

Timotei advert in french because again the english version wouldn't work- lame

commercial shampoo adverts

2009-05-05T10:53:00.000-07:00

Garnier advert in french cos the english version wouldn't work

Our adverts

2009-04-24T02:36:00.000-07:00

Below is a link to Laura's blog which contains all three of our completed adverts.

http://laurasa2advertisingblog.blogspot.com/

Our campaign.

2009-04-20T09:43:00.000-07:00

We have almost finished our three adverts.

All of the adverts are complete with music, apart from we need to add a voice-over at the end saying, "Simply what your hair needs!"

I will put them on here A.S.A.P, however YouTube nor Blogger will upload the videos so we'll have to try again from a different internet connection probably!

ad 3

2009-04-20T06:03:00.000-07:00

this is the music which have decided to use for ad 3 which is set in space

common craft

2009-04-20T05:08:00.000-07:00

this company make videos which give instructions in a simple format and use paper which is similar to what we are doing in our adverts

music for ad two

2009-04-20T05:03:00.000-07:00

this is the music we are going to use for ad 2 as it reflects the period of time in which it is set.

feedback on ad 1

2009-02-27T03:40:00.000-08:00

After discussing ad one with Mr Michie and the amendments that need to be made (lighting, using a photo for character), we have now planned to make these changes at laura's house Thursday next week after school. This will enable us to put music and narration to ad 1 ,as well as making a few changes to make it more effective. So hopefully by the end of next week we can move on to the production of ad 2- finally!

How I have progressed

2009-02-25T01:28:00.000-08:00

Looking over what I have done from september up until today, I believe that a lot of progress was made on our coursework from september til novmber. By this point I had done all the filming needed. The footage was editied and ready to go into flash animation, and we had made a start on our first adverts, although we had a few problems with having to learn all the tools to use in flash.

However, my downfall was the lack of knowledge on using flash and it seemed to take me hours to create the smallest of movement in the animation. Although our initial idea and method seemed like a good idea, it was taking too much time and by January, despite me spending hours at a time in the mac room, and laura working on the ad at home, only about 6 seconds was complete in animation.

I then took a break from working on the coursework in January as I had 4 exams to focus on. Once all the exams were over in Febuary, laura and I thought about what we could do to solve the problems we had incurred. We decided to scrap the idea of using flash as it was just taking too long and we feared we would miss our deadlines. We decided to keep our ad ideas the same, but change our method of production. Instead of using flash we drew the setting and characters and used stop frame animation as laura had previous experience in the method of filming, and the software to edit it. So we got our act together and I spent the whole of last thursday at laura's creating ad one in stop frame and making sure we followed our storyboard. And by the weekend, ad one was complete.

From this, i believe the downfall in our production was that editing in flash was just taking an immensly long time and I spent too much time focusing on every littile detail to make sure it was right. Although what we had done looked good. The reality of it was that we were running out of time. Using stop frame proved easier and we still kept to the original ideas and managed to create ad one in a week. I just think we should have chosen to use stop frame a lot earlier as it would have saved us a lot of time and stress. And I do think its a shame that we wont get to create a whole ad using flash as it did look really effective and different from other students work. But we had to be realistic and meet deadlines. With more time we might have been more successful with using flash.

But overall, I think as a team laura and I worked well together. We had good ideas and both wanted to achieve something a bit different. Together we resolved the problems that we incurred, and although our coursework didn't go as planned, I'm still happy with the way ad one has gone. We now need to nuckle down and complete the next 2 ads, but looking back on how the production of ad1 went in stop frame, we now know what we are doing and it shouldn't take much time.

This experience has introduced me to animation and I have enjoyed learning to use new software such as flash, that I didn't think i would. It has also showed me just how important it is to use my time effectively on work (have already started revision notes for other subjects as I dont want to get in a blind panic come june!). But from all this I now have a lot to write about in the evaluation of my coursework.

Half term!

2009-02-22T05:33:00.000-08:00

We spent a day in half term on our coursework trying to get Ad 1 complete. We decided to do it in stop-frame animation using paper shapes that we made because our coursework really wasnt going well with Flash animation. This is what we have now:

We still need to find some music for it, something jungle-ish. Maybe from The Jungle Book? But thats what we got done over half term :)

how it all works...

2009-02-13T05:07:00.000-08:00

FrameByFrame works by taking a picture and putting it into a sequence, it uses something similar to "onion skin" effect in Adobe Flash CS3 where you can see the last movement made in a more opaque view. From this, you can make slight changes to the image, moving it slightly so that when lots of movements are played together in a sequence, it appears as if its moving by itself. FrameByFrame lets you export your animation in many different formats, we will export it into a quicktime format and put it into iMovie HD where we will then add audio and narration and there we will be able to edit it if need be.

Time is running out!!!

2009-01-22T01:27:00.000-08:00

Had my last two exams yesterday. However, I'm in a state of panic as the first two ads are due in a week tomorrow and little progress has been made due to exams. Laura is ill today and not in so we cannot work together to organise our next plan of action. I believe we are going to spend all of next week re-doing them in stop frame animation as laura is an expert at this thanks to her photography work and can guide me in what to so so that we can work together to create our ads. We are keeping the ads the same with the different time periods. the only thing changing is the method in how we do it. However this will give us loads of things to write about in our evaluation My task for today is to find music that will fit each ad and to sort out the narration.

2009 and loads to do!

2009-01-07T04:31:00.000-08:00

In yesterdays lesson laura and I had a reality check and realised we have loads to do. Im already stressing as I have 4 exams in the next two weeks so finding time to work on coursework poses a problem for me. Together we agreed that I would work on the ads in my free periods in school so that i can revise at home in the evenings. So all day tuesdays, wednesdays mornings and all day fridadays I shall be working hard in the mac rooms. And now that laura has flash at home she can carry on with the ads at home. So if we work hard we shall hopefully reach the deadlines with quality work.
Today I plan to take filming equipment home (camera and tripod) and film a few new shots that are needed to get the right flow of movement in the jungle ad so that on friday I can start cracking on with it. Hopefully we will encounter no more problems with the production process. All that we have to do is ensure we manage our time correctly so that we create 3 ads that are of a high standard and fit the brief.

Plans for 2009

2008-12-17T06:21:00.000-08:00

We have all the footage needed for ad1. All that is left is to complete it. However for ad 2 and 3 I will have to reshoot a few scenes because the movement in a few shots does not flow with the animation. My task will be to re film these shots with my sister at the start of next year while laura continues with ad 1. My main problem for next year is that i have 4 exams to revise and sit in January which means i may have to spend less time to spend on our coursework. However, I hope that by this time laura will have flash at home which will mean she can spend extra time on it. Our group aim is to have ad one complete by january. It seems that we have bitten off more then we can chew but we dont intend on giving up and I feel that we are making more progress each day.

Current status

2008-12-17T06:03:00.000-08:00

where I'm at so far...

Unfortunately we didn't meet the first deadline which was to have ad1 complete for last week. At the firt deadline we only had the first shot complete. However, for us as a group this was an achievement as we had many problems getting started due to the footage not fitting with the movement.

Looking at the rate at which we are working, the time its taking us to complete one shot and the deadline itself, i cannot see us having all ads complete to the standard we want for feb. Our main problem is time, or rather lack of. But I don't believe that we aren't using our time effectively, to day i was working on our coursework from 9:20am until 11am. I spend at least 2 hours twice a week working on our coursework atm but little is achieved in the time as I think we are paying too much attention to detail and wanting everything to look perfrect. Another factor is that I'm not the best at using technology and I have struggled using flash. However I'm progressing each time I use it.

So far I have learnt how to use the different drawing tools and prefur to use the mouse and not pen to draw objetcs. I have learnt a few keyboard short cuts and how to create a motion tween to make objects move. All of whcih i have a challenge.
As it stands. laura is better at using flash then me as ahe has more experience and her pva course thing has taught her animation. However, laura has far less free periods then me, so im trying to spend as much time as i can in the mac room doing whatever my skills enable me too. Laura is trying to get flash as home so she can work on it there which will benefit us and our coursework.

Hopefully, with a bit more practise I can learn to use flash more effectively so that I can progress further with our coursework.

2008-12-16T05:26:00.000-08:00

This is what we have created so far. The whole process has taken a lot longer then expected, mainly because we didn't know how to use the software. But we are slowly starting to get the hang of it and during my free periods i work on our coursework .

Link to Laura's blog

This has more clips of our work to view

production

2008-11-17T05:15:00.000-08:00

On Wednesday Laura taught me how to use the software to rotescope and I had a go at doing it myself. I found it quite easy to use and drew trees and leopard print on the character which looked quite effective.
We then started to rotescope the first two frames for the caveman ad but had a few difficulties in creating depth as we didn't know what to put in the background and which colours to use. The footage we had didn't give the correct movement of the character searching. Are failing to resolve these problems we decided to re shoot the first few shots as the searching movements weren't correct. The re shoot will take place sometime this week.
On Friday I went to the mac rooms to then start rotescoping ad 3 which is the futuristic ad. I spent all of the time doing the first frame. As the storyboards were done by Laura I wasn't sure which colours she had in mind to use and guessed instead. I gave the chrarcter purple and pink hair but spent ages on it trying to make it look thick. I also drew the products floating around her but the products may need to be made ab bit bigger as I think I drew them too small. I need to show Laura what I have done and get feedback from her on the changes that need to be made. The time it took me to finish one frame made me realise how time consuming the whole process is, and I'm goin to spend as much time as I can in the mac rooms as i forsee many problems will occur and other shots may need to be filmed again. Once I have obtained feedback from Laura I will be more confident that what I am doing for ad 3 is correct.

This month...

2008-11-06T02:02:00.000-08:00

Laura has started rotescoping some of the footage which has enabled me to get an idea of what the final product will look like.

I did some extra filming over half term but im not happy with it. The camera isn't steady and the lighting is poor. The actual shots, I believe don't fit with the rest of the advert.

next week I will film again without encuring the previous problems. I have also had a few new ideas of shots to try as the footage goin in and out the shower don't look right. i may try tracking the feet to see how that works.

my last filming task is to find out what looks similar to hair folicles.