laura and i have created our first storyboard for our first ad. its not complete as it still needs some tweeking as the narration doesn't flow properly and needs to to shorter and more to the point.
as our shampoo is "simple" we are not going to bombard our audience with fancy words that sound impressive. we want to show the audience that our shampoo is simple will ingredients that will not harm hair and provideds the simple goodness hair needs.
i looked at the Garnier website to see what their shampoo ontains. Although its "natural" ingredients it still sounds compliated and thats what we want to avoid.
http://www.garnier.co.uk/_en/_gb/garnier/ACTIVE_NATURAL.aspx?tpcode=GARNIER^ACTIVE_NATURAL
here is a link to the website which shows the "natural" yet still complicated ingredients.
we have decided to have a shampoo ad with a caveman theme for the first ad. the second will be vintage. and the last will be a modern ad.
each ad will run in the same sequence with the same message. all that will change is the mise-en-scene to show how the product has moved through the times and has remained successful and the same. it will also ensure that the ads fit with the vast target audience
my aim is to complete the first storyboard so i can research, work and develope a storyboard for the second ad.
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