More codes and conventions!

codes and conventions are

using a celebrity to sell the product... Calvin ckline..peppsy
been unusuall....cadburys gorilla advert
brand name advertised over and over
using a popular song to sell....boots "Hear come the girlie's whenever you hear it you think of them
Catch tag lines such as harribo "Kids and grownups love them so"
Fear facure skin cream adverts do this alott....if you don't use this he wont love you hair adverts use this as well
using guilt and pension skeeps use this and insurance don't leave loved ones without anything
shot styles....close up on face of person caffod or other Charity's use this
creating a episode....BT cencon all did this automaticly you relate this to the product and create a conection to the famiily or people in it
style.....carlsberg...You know who your friends are
all of the things you see in advert are influenced by what the public want for example cadburys realised that the public wanted something a little more unusual and something they can remember It may not necessarily relate to the product. But it gets word of mouth going "Did you see that new cadburys advert ?" and you remember it

these are the things that company's need to be looking at to sell their product.