psychographics appeal

Psychographics Appeal
My idea
Whoop!

Possible products
Cat food: what I found out
Cat food is formulated to address the specific nutritional requirements of cats. Although cats are generally carnivores, most commercial cat food contains both animal and plant material, supplemented with vitamins, minerals and other nutrients. An important nutrient is the amino acid derivative tureen, as cats cannot synthesize the compound. Cats fed a tureen-deficient dog food may develop retinal degeneration and go blind.
Chocolate:
Chocolate is a mixture of cocoa paste, cocoa butter, and sugar. It is considered as a complimentary  food, since all three organic substances exist (although not well balanced):  carbohydrates (starch, diverse sugars), fats (cocoa butter), and vegetable  proteins. Minerals can also be found in chocolate: potassium and magnesium in large amounts, calcium and sodium in small amounts, and iron in trace amounts. Chocolate also contains vitamins A1, B1, B2, D, and E.
Chosen product- Chocolate
Further Research:
The benefits of chocolate:
The pharmaco-dynamic substances (those whose action is similar to medications)  found in chocolate are responsible for its reputation concerning its abilities.  Four of these such substances can be found in chocolate: theobromine,  caffeine, phenyl ethylamine, and serotonin. They appear in a negligible  quantity, but each in infinitely small quantities plays an important role.  Theobromine stimulates the central nervous system, facilitates muscular  efforts, as well as having diuretic and cardiotonic action. It is an orexigan  (appetite stimulator). Caffeine increases resistance towards fatigue, favorises intellectual  activity, and increases watchfulness. Concerning phenyl ethylamine, it has a chemical structure similar to amphetamines and therefore contains psycho-stimulating properties. Serotonin, on the other hand, is a neurotransmitter (substance freed by the nerve endings) in the cerebral cortex--its quantity is often found to be lower during certain nervous depression states. The serotonin found in chocolate helps correct its initial loss. Likewise, the caffeine and saccharose stimulate the body's stimulation of serotonin. Finally, due to the pleasure it offers, chocolate stimulates endorphin secretion thus procuring naturally the same effects as opium. With this description of chocolate's chemical composition, it's never-ending list of virtues are easily explained. 
Narrative
Based on my research on how chocolate increases serotonin levels I decided to reflect this concept in my ad.
It starts with a stressed woman at work, stuck at her desk all day with a million and one things to do. She looks out her office window and sees a little girl happily munching on a chocolate bar. She looks on in envy of the girl.
She opens her desk and discovers a chocolate bar (wow!).
As she munches on the bar she becomes the happy girl down the street. The ad ends by saying “Chipper! A little chunk of happiness”. As she skips along.
Review
The advert deflects the fact that chocolate and confectionary makes you (the consumer) happy. The target audience is working women and men between 20-40 who need a way to relax and indulge themselves. Showing that the line of appeal is happiness and a relaxed world away from work.